PURA VIDA FLOWER FARM

WHERE HERITAGE MEETS NEW HORIZONS

Intentionally grown cut flowers meant to cultivate joy.

Weddings | Events | Wholesale | Photography | Corporate

U-pick dates coming Fall 2026!

Vero Beach, FL

Pura Vida Flower Farm is located on a former citrus grove in Vero Beach and is run by Jarred, Natalie, and their four children. With family roots in Florida citrus, we are proud to carry local agriculture into a new chapter through regeneratively grown cut flowers.

We grow distinctive seasonal flowers for florists, designers, weddings, events, and our local community. From wholesale blooms and luxury floral design to meaningful experiences on the farm, everything we offer is rooted in the land, shaped by the season, and created to bring people together.

BULK BUCKETS ARE BACK

LEARN MORE
A person wearing a gray T-shirt and shorts crouches in a garden beside a large white pot overflowing with colorful flowers, including pink, yellow, and orange blooms, with greenery and a background of a garden and shed.

Outline of two herons standing next to each other, one with a long neck and beak looking upwards, the other with a shorter neck and head tilted downward.

MOONLIGHT MASQUERADE

A digital illustration of a potted plant with green leaves and white floral accents, in a simple grey pot, isolated on a colorful abstract background.

An evening of elegance, mystery, and unforgettable memories awaits.

LEARN MORE
Elegant invitation for the Moonlight Masquerade Gala hosted by Fabulous & Fancy Events at Vero Heritage Center on Saturday, October 17th, 2026. Features chandeliers, a masquerade mask, and golden accents, with details about the event such as doors opening at 5 p.m., live entertainment, immersive experience, signature cocktails, and sponsorship opportunities.
A magazine cover featuring a family of six posing outdoors in a flower field with sunflowers and greenery, with trees in the background. The family includes two adults and four children, smiling and standing close together.

We were so excited to be featured in this March edition of Vero Beach Magazine! The amazing team did a deep dive getting to know all about our family & our farm and captured so many stunning images (they had the patience of saints tracking down our toddlers all over the farm!).

VERO BEACH MAGAZINE

read the article

Photography Sessions at Pura Vida Flower Farm

Golden hour sessions designed for photographers and creatives

A young child standing in a sunflower field under a cloudy sky.
LEARN MORE
  • A bouquet of colorful flowers in a clear glass vase on a round wooden table, with a person standing next to it wearing blue jeans and a dark top, against a white wood-paneled wall.

    SERVICES

    Our farm specializes in wedding and event florals, wholesale flowers for fellow florists, and golden hour photography sessions among the fields. We love collaborating with clients and creatives to bring meaningful, beautiful ideas to life using flowers grown right here on the farm. We’re also very close to welcoming guests for farm tours and a handful of exclusive u-pick flower events throughout the season.

    LEARN MORE
  • Family of eight posing outdoors in a park during fall. There are two adults, four children, and two infants, with a floral arch in the background. All are smiling or making expressive faces, with fallen leaves on the ground.

    OUR STORY

    Our agriculture journey started by attempting to grow organic veggies for ourselves and our 4 young kids. We quickly learned the benefits of flowers to protect, strengthen, and even flavor our veggies. Our love for sharing our flourishing blooms followed shortly after. We are passionate about cultivating our flowers organically and regeneratively in order to steward our land for future generations. We are committed to continue learning, growing, educating, and sharing. We are so very grateful to get to do what we do - thank you for being here! Image by: Stories of Joy Photography

    SEE MORE ABOUT US
  • A wedding ceremony outdoors with a bride and groom kissing on a wooden aisle, surrounded by seated guests, greenery, and a white decorative arch.

    WEDDINGS

    We consider it the highest honor to be considered for your wedding florals! We have a natural design style utilizing flowers from our farm, high quality sourced stems, fresh flowering herbs, in-season fruiting branches, and native bits and pieces to bring life and texture to your wedding. From simple bouquets to full floral installations, we offer both à la carte and full-service wedding options to fit your style and budget. Whether you’re going big or keeping it intimate, we’ll bring your floral vision to life. Image by: Grace Torres Photo

    WEDDINGS

FOLLOW OUR JOURNEY ON INSTAGRAM @PURAVIDAFLOWERFARM

Locally grown flowers can look like cheerful wrapped market bouquets but they can also look like this | 100% farm grown 💐
Just me & my glads 🤍
Glowing because we’re ✨sweaty✨🥵
Sweet summertime 🌸🌺🌸
Color, citrus, and an overload of pure bliss for A & J 🌸🌺💐🍊🍋‍🟩
A mix of the farm’s best blooms can now fill every room! Perfect for home arrangements, parties, & whatever your heart desires. Farm pickup: Mon-Sat | Link in bio to order 💐

CREDENTIALS

A logo featuring a silhouette of a woman saluting, with the text "Homegrown by Heroes" around the circle, red stars at the bottom.
Certification badge for the NW Utah Rural Rally GRN featuring a farm with a barn, fields, and a sun in a circular emblem.
Logo featuring a globe with North and South America visible, surrounded by colorful flowers and leaves, with text reading 'Member of the Florist Farmer-Florist Collective'.
A black-and-white logo for the Association of Specialty Cut Flower Growers, featuring a stylized flower and the organization's name.
Logo for Farmer Veteran Coalition featuring two stylized leaves and text.

Contact Us

A line art illustration of an alligator with flowers, branches, and peaches intertwined around it.